Marketing & Media: digital version powered by Triobo

Digital version of Czech prestigious industry magazine Marketing & Media (MAM) is powered by Triobo. MAM is a weekly magazine, so the publisher decided to work with imported PDFs.

Readers can read on the web and via mobile apps for Apple iOS and Android.

Marketing & Media takes Triobo advantages: free preview pages and searching feature (even in titles what wasn’t purchased yet). There is also an archive sorted into groups (by years). Digital vouchers (for free subscriptions or selected magazine issues) are also suitable for marketing purposes.

An integral part of Triobo services is the publisher’s e-shop for selling not only digital versions but also printed subscriptions incl. bundles, combined subscriptions like print + digital and special VIP type of subscription. E-shop of Marketing & Media magazine is available at https://chci.mam.cz.


Catch the readers I. (promotion of free digital publications)

This text deals with the promotion of digital publications, that are available to the readers free of charge. Do not expect, that readers will come by themselves, you have to “meet them”. Be sure to do at least couple of basic things, as mentioned below.

Digital publications marketing is made fundamentally easier thanks to their web form – that is why we definitely recommend using not just mobile applications, but also the web reader application Triobo (web platform).

Work with browsers

We disclose full texts of your free of charge publications, with respective hyperlinks to corresponding pages of digital publications, to internet browsers. This, however, is by itself not enough:

1. Make sure you use attractive web addresses (at least) for selected articles in your publication (how to do it?).

2. Keep watch on having (at least) your key articles attractively named: „Page 10“ is a bad example, „Interview with Bono Vox“ is much better. The name of the articles is automatically copied into the parameters of the browser (TITLE) and search engines love it.

3. Be sure to fill in the publication specification in the editor. The browsers will see it, as well as the readers in the left column under the envelope. Usually, titles from the first page of the magazine are used, however, feel free to let your imagination run wild. Separate the individual points between themselves for example by using the character „|“. If you wish to structure the specification into short paragraphs, you can use the <br><br> tags in the specification (we however do not recommend this).

 

4. The same as for any other web, as far as browsers are concerned, applies also to digital publications on web – do not forget backlinks.

Care for your readers

Create an attractive simple web page on your web, that will contain hyperlinks to mobile application for Apple, Android and even hyperlink for direct reading through web without the necessity to install anything.

Do keep in mind, that for the sake of sharing the web page should be as simple as possible, such as for example www.company.com/magazine. This web address can be then simply used even in offline promotion.

Use links from your other webs

Do not forget to link to the interesting pages of your magazine (or the digital magazine as a whole) from your other webs – you most certainly have a company web, maybe even e-shop and blog. All these places can be useful for using links.

Emphasize, that the digital version of your magazine also contains the full archive with the option to search.

For links, the option to use a trivial listing preview of the digital magazine, which is easy to get working, can also be useful. It can afterwards look something like this:

Share on social networks

This closely relates to the previous points. Share links to the specific pages of your digital publication (or to specific pages, if the magazine was created using PDF import). Do invest your time into properly setting up sharing for Facebook.

Remind yourself

Keep sending push notification, that you can even target in some ways thanks to Triobo. Find the appropriate frequency, do not exaggerate it with the frequency.

Do not forget print

Same as it is necessary to propagate digital versions through links from other pages, it is important to remember even the propagation in your printed magazine or in your company (printed) flyers. An advert to your digital magazine is, in contrast to direct links on web, mainly image based. Because of that, focus on emphasizing these points:

  1. a complete archive with search option is available (whereas printed publications are rarely kept for further use)
  2. the digital version is available sooner than a printed one in mailbox (if possible, publish the digital version at the same time as sending press-ready print files for manufacturing)
  3. and do not forget to visibly state your web address, see “Care for your readers” section. The web address may link straight to the web reader of your publication or to a signpost containing a link to the web reader and links for downloading mobile applications, as we discussed above.

E-shop with publisher’s brand

The usual part of the Triobo services for publisher is the web e-shop for selling subscriptions. As part of the e-shop you can also offer complementary products.

Standard e-shop with subscriptions

Availability: included in all Triobo price tariffs with web reader application

Features:

  • Sale of digital and/or printed subscriptions including subscription bundles – packages of print + digital subscription and packages with gifts (subscription plus book etc.).
  • Sale of individual digital issues and packages of products.
  • Support for card payments (payment gateways Stripe, GoPay and optionally others). The payment gateway is always connected with the publisher’s account, Triobo does not operate as intermediary. Support for proforma invoices as card payments alternative.
  • Zero commissions from sales (savings of 30 % in comparison to sales through Appstore or Google Play).
  • The customer can read immediately after purchase.
  • E-shop is based on the publisher’s web address (for example subscriptions.publisher.com).
  • Information regarding the orders are accessible in the publisher’s database (in Triobo editor), and furthermore, notifications are sent through e-mail.
  • Support for Google Tag Manager (for example for Google Analytics) and monitoring conversions by advertising campaigns.
  • Responsive design.

Extended e-shop, subscription and products

Availability: included in Triobo Professional price tariff with web reader application

Features:

  • All the features of the standard version of e-shop (see above).
  • Extended branding of the e-shop – own colors, own graphics in the heading, including hyperlinks, menu etc. Example below.
  • Sale of subscriptions and any other products – typically books, merchandising, products of friendly companies. All on one overview page.
  • The customer can freely combine subscription with products at his own choice in one order.
  • Unlimited number of transport services / postage options.
  • The option to define categories of products.
  • The publisher, that uses Triobo Kiosk (more magazines in one reader application / on one website), has individual set of subscriptions for every magazine. Products are common to all magazines.
  • Every product has its own URL for easy sharing.

Live example (in Czech): https://predplatne.forum24.cz.

New options of custom design for apps and web reader

The creators of digital apps and web sites based on Triobo no longer have to restrict themselves only to the changes in colorfulness and background design while designing the main screen of the app, but can also modify the depiction of publications.

Typical usage of digital publishing Tribo are digital magazines and catalogues. For these instances the common listing with covers of individual issues is suitable.

Different example: the author of business apps designated for business representatives can for example create the following design, still with the covers being shown:

Newly the designer of the digital app can fully hide the listing with covers on publications and instead come up with his own design from the ground up. On the teaser below you can see icons, but equally any interactive elements, animations, video … can be used, all being designed in the visual editor Triobo without programming.

Live teaser can be seen on website and in apps for Android and Apple iOS.

The graphic designer can configure if the individual issue is opened directly on the main page (this can be useful for one-page presentation materials) or on the page with issue details. The possibility to change the language version of the app can be used as well, and one can paint for example his own flags, alternative to the base language selector.

The guide on how to design the main screen of the app can be found in Triobo Knowledge Base.

Websites designed using Triobo automatically use SSL

Chrome web browser will, starting with version 68 (that will be released in July 2018), mark all websites, that do not run using encrypted protocol HTTPS, as not secure. At the same time these websites will be at a disadvantage in Google search results.

We have prepared automatic implementation of encrypted protocol https for our customers as a benefit (for free). You do not have to concern yourself with anything, you do not even need to buy SSL certificate (approximate price of 17 USD / year for every website), we have arranged everything for you.

If you visit any website designed using Triobo, you will see a mention of encryption in the browser.

Subscriber gateway (publisher’s e-shop)

With Triobo digital publishing publishers also have an easy way of selling subscription on the web worked out, including instant payment using credit card. Money goes straight to the bank account of the publisher, Triobo is not an intermediary. Sales are not limited only to digital products, the solution supports also the sale of subscription to printed magazines. Continue reading →

Digital publishing: new opportunity for PR agencies

Are you PR manager looking for a new business opportunities? Digital publishing is one of the solutions. Below you can find presentation from PR point of view focused on showcases (with links), possibilities and opportunities. Clickable links to references and more information are included.
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